Professional Artist - Ron Croci

Image 1 Profile:
I have been a professional artist for thirty years, constantly mixing commercial illustration with fine art to the point where the two overlap. This blurring of the methods is commonly in use today where original styles are constantly in demand. I strive to make every project I am involved with have the element of beauty that transcends utilitarianism. My finest gallery art is used for contest posters, while my purely 'work for hire' pictures end up in designers homes. "Make it beautiful" is one of the most profound pieces of advice I have ever gotten. While it is my job to give the client what he wants and needs, it is also my responsibility to create a mirror on the world as seen through my individual eyes.
Much of my past style comes from the commercial market of the 80's, and 90's while my current style, although I try to create my own signature look, is highly influenced by the American illustration style of the 40's, and 50's. Interestingly enough, my current broad brush technique comes from making marker comps, using the chisel tip on Tria Markers, which is much like painting with a loaded brush. Instead of using a 1/4 inch stroke, it's a 1 and 1/4 inch paint loaded stroke. In my "Fine Art" I really try to pile on the paint. My collectors like that they not only get the image, but also, the very surface is more tangible, and gives them a feeling of higher production value.

When I was in high school I was wandering down the aisle of the art section in my local library when I saw a book by Salvadore Dali, on the cover was his famous painting "The persistence of Memory". It came as a flash, and I thought, "That's what I want to do!" I was about 16 then. After that I became a kind of Beatnik Artist, because I lived near North Beach in San Francisco. What fun we had then making so called "art" as finger snapping, Jazz digging young artists. We would drink gallons of wine on the beach, and in a drunken revelry even make bonfires of our old paintings. Then I grew up, and at 21, was working at ad agencies in San Francisco, where some very creative art directors, gave me my real start.
Image 2The equipment standard in the commercial comp. market in the 60's, and early 70"s was Nu Pastel. That was just as I was starting. I mastered this beautiful chalk medium, just as markers started to come in. By the mid 80's markers were the standard in the sketch market. The first time I saw the combination of Tria Markers, bottle refills, and Webrill pads, I fell in love with the medium. Ever since then they have been my favorite sketching tool. Before the advent of the computer, almost every artist in the feature film and commercial art businesses used markers on a daily basis. It seems there is no limit to the use of these markers with their clean, brilliant colors and their ability to mimic water color and ink. I can produce art work in many styles, from glossy to matt, from tight to impressionistic, with the combination of markers and de natured alcohol. I chose Letraset because all of my peer's were using them. Then, when I mastered the medium, I mixed colored pencil, paint, and everything else with them. I thoroughly enjoy the fine line, as well as the chisel tip, right up to the flowing washes on large scale papers.

Image 3 Top Tips:
Master the products that you regularly use, to the point where each use is not an unsure, and tentative struggle, but a creative expression of their visual imagination.

Yes, the use of a quart of Denatured alcohol, or Acetone mixed with salt or soap, or many other things, can produce some amazing designs.

One last tip I would like to impart, is the most important thing to develop is your drawing skills, to the point where anything you use will look beautiful. I am currently being represented my www.McKibben Studios in Corona Del Mar, Ca. as well as www.Sagemore Gallery in New Jersey. Please log on to their web sites to see much of my finished work, or to my own site to see many marker comps.

Aqua Sapien Arts

To find out more about Ron Croci and view more of his artwork, visit his website www.roncroci.com