Whilst based in West London he is currently contracted to Buell/Harley Davidson in Wisconsin, USA, as well as working for Triumph and off-road specialists CCM in England. Buell have launched the XB-S Lightning, CityX and Ulysses with his input having started his relationship with the American firm with the XB9R Firebolt.

Other clients include Royal Enfield in India and Vee Two in Australia who build the Squalo and the just-launched Super-Squalo. (www.supersqualo.com).

John has also worked with a number of race teams (including the WCM motoGP bike, the Proton KR3 – for triple world-champion Kenny Roberts’ motoGP team, and the Triumph Saxon project, winner at Monza in 1995 and runner-up at the famous Daytona BOTT race in 1996).

“These are a fun part of the job,” he says, “because you can try and predict what manufacturers are going to come up with next, but you don’t have to do all the hard work of actually building them”. These predictive drawings appear in numerous magazines all over the world*, as well as featuring in articles on Grand Prix bikes and aerodynamics.

While motorcycles are a mainstay, Keogh has also designed watches, car interiors and, in any spare time (when not riding motorcycles), he relaxes by painting non-motorcycling subjects such as Formula One cars and science-fiction works.